1998, have Kendeji, surely win guest, Taco Bell (Mexican type food) the meal system of 3 well-known trademarks (the department of a business that this system is 100 troubles firm, 3 big business of 100 troubles company are soft drinks, snack, snack. ) depart from 100 troubles firm and appear on the market independently in new York stock exchange when, the biggest meal group —— on the world 100 get the better of global meal group to hold water formally. All at that time partner and company member may not think of, the time that goes two years merely, the 100 management that get the better of global meal group and development gained very great success. Nowadays, 100 get the better of a group to have branch of many 30 thousand chain in the whole world, 500 thousand employee, turnover reachs 20 billion dollar, company of group of ascend one's life experience 500 strong.
Just departed from 100 things when, the 100 losses that get the better of global meal group to want to make up for the past to cause already, facing serious challenge again at the same time: How to found the culture of the enterprise? How to build brand of 3 famous meal between each other mutual cooperation, is competitive relation? The confidence that how establishs employee to develop to company future. At that time, in Ceng Ren president of 100 works group, currently hold the post of100 get the better of a group what Pearson Andrakk Pearson Mr of presiding apparitor and Nuo tile overcome of David Novak is collective chair below, the company maintained the feasible constituent framework before depart in a lot of respects, give new development target for company future draw the outline of at the same time.
They took a series of bold and brand-new step: If agree heart radical, surely win guest, Taco Bell continues respective and original battalion carry management, but should develop commutative to coordinate action; Adopt formula form, have the associated sales promotion of 3 brands, raw material is united by the company purchase, deserve to send, controlled the balance expenditure of capital; First a few chain dining-room that belong to a company to have with concessionary the way that run turns to join in companionate, get on the development that capital of partial steam again focuses new restaurant of in order to; Senior management layer arrives personally the morale of dining-room drive employee. So far, the battalion of the group carries limit profit adds to 16 ％ by the 11 ％ 3 years ago, and annual was reached 1998 1999 first half of the year, the chain turnover of 3 all brands appears growth, the group appeared the new picture of flourishing.
Chinese market is one of markets that the 100 development in getting the better of strategy of whole world of global meal group have development latent capacity the most quickly most. The 100 cooperation of Chinese that get the better of meal group to hold water in China for the 100 international companies that surpass subordinate of global meal group expand headquarters. Kendeji opened the first dining-room hind of Chinese in Beijing front door from 1987, already was in Beijing, Shanghai, Hangzhou, Qingdao, Nanjing, Guangzhou, Suzhou, established of 19 limited company to the end of 2000 without and other places of stannum, Tianjin, Fuzhou, Shenyang, Xi'an, Chengdu, Wuhan, Shenzhen, Harbin, more than 400 restaurant were opened inside nearly 80 cities and area. So far, kendeji already became China the snack company with the biggest, the rapiddest development.
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