Current, the world is retail 50 strong Le Fu of medium Woerma, home, Mai Delong, Yi Teng silvers coin Hua Tang, Ou Shang, emerald green abundant (100 how to reside) , great glory, Otto, Martha. Most entrant, had spent accepted control 5 years adjust period, will enter fast and outspread phase. Retail business will be faced with Chinese mainland bigger and bigger challenge, the competition of Chinese retail market will reach the level that turn white-hot very quickly.
Face grim challenge, sale of vice director of retail research center, market is institute of Tsinghua be in charge of associate professor Li Fei thinks Chinese retail business wants to win long evolution in intense competition, with respect to the competitive dominant position that must want to acquire a company, and the key that gains competitive advantage is training is unique, cannot be competed by person me-too ability, undertake redeeming mixing to the competitive ability of the enterprise aggrandizement.
Retail business competition ability includes 3 arrangement: The core layer that regards competition as resource, intermediate layer that regards competition as ability and the expressional layer that regard competition as the advantage. The core layer that serves as competition comprises culture of mechanism of company natural resources, enterprise, company; The intermediate layer of competitive ability includes control of industry condition innovation, sale management, fast dilate, cost, finance affairs to run; The expressional layer cent that regards competition as the advantage is product, service, price, advantage, communicate, a few respects such as the environment.
Li Fei points out, the core layer of retail business competition ability, with average company it is identical. But the specialty that has oneself with intermediate layer in expressional layer. Look from the competitive advantage respect that behaves a layer, retail business and average company posture take Wu and store environment than adding a client two main essential factor, although other company also cannot leave a service, but unlike is retail all activities of the enterprise are service activity, concern with client happening directly; Look from the competitive ability respect of the layer intermediate, retail business needs to highlight dilate of control of industry condition innovation, cost and shop the respect such as ability.
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