2001, just finish the Yu Bing of course of Zhejiang university EMBA, want to be in all the time wine kind the investment agriculture of the sale. Accidental opportunity, he is in what division courtyard saw Shanghai farming be introduced from Japan to confuse your pumpkin. This kind of pumpkin resembles the orange that pares because of the appearance, call orange melon again. The beautiful appearance that Yu Bing maintains orange melon is one sells a site, then he bought 3000 seeds with the price of 2 yuan of Qian Yili, kind played gourd of 3 mus of orange. After a few months, orange melon matured.
According to Yu Bing's plan, the first pace is to should make orange melon successful walk into the market. Yu Bing is orange melon fixed position high-end market, he takes orange melon to an around high-grade wine shop, with as old as the hotel old relation, yu Bing asks chef to help dish of these beautiful pumpkin make it, and the exterior that asks that he cannot destroy it.
There is papaya handleless cup before this wine shop this dish, it is a papaya hollow, fill inside on the cordial evaporate such as fim, bird's nest is ripe on desk. But the storage period of papaya is brief, can deposit 3 days two only commonly. And orange melon of Yu Bing stores very convenient, can put half an year below normal temperature. Orange melon and papaya price are similar also, this wine shop decides the melon that use orange replaces papaya to try. Cannot think of, made cooked food, no matter the exterior still is taste, surpass papaya. Then, this hotel rolled out pumpkin handleless cup formally. This new course go up desk got the client's favour, this hotel also becomes the first client of Yu Bing accordingly.
Subsequently, yu Bing popularizes orange melon to a few high-grade wine shop of Hangzhou again, very fast, yu Bing sells melon of 10 thousand orange one sky with 8 yuan of 1 prices.
The sale status of orange melon is pretty good, yu Bing begins to implement strategy of the 2nd pace. Courtyard of farming division of he and Shanghai signed an agreement, develop orange melon market jointly, responsible seed breeds farming division courtyard and instructor, yu Bing criterion is in charge of cultivating popularize with the market, decided with farming division courtyard profit distributes program. Yu Bing is in Hangzhou demonstrative center of new and high agriculture leased Yu Hang area 100 mus of ground, plant intently removed orange melon.
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